ADVERTISING SPECIFICATIONS

FILE FORMATS

Advertising artwork may be sent in the following file formats and media:

APPLICATION FILE FORMAT
Banner, Button, Rectangular, Skyscraper ads BMP, PICT, PCX, EPS, TIFF, GIF, PSD
Text only MS Word, Wordperfect, ASCII, HTML
Delivery of Files e-mail, 3.5-inch floppy, CD-ROM, PC ZIP disk

AD FORMATS ACCEPTED

The following ad format types are currently accepted:

AD FORMAT
DESCRIPTION
ACCEPT
TESTING PERIOD
GIF, GIF89 Image files. They include simple animated images. Ads must include an alternate text description.
Yes
1 day

AD FORMATS NOT ACCEPTED

We do not currently accept the following ad format types*:

AD FORMAT
DESCRIPTION
ACCEPT
TESTING PERIOD
HTML Javascript HTML and JavaScript ads consist of text, images, pull down menus and/or forms.
No
N/R**
Flash / Shockwave Macromedia Flash is a proprietary file type.
No
N/R
I-Frames INLINE framing method (also called "floating frames") is a method of embedding other HTML documents within the framework of a regular HTML document structure.
No
N/R
Java We do not currently accept Java applets. Java may cause some browsers to crash.
No
N/R
Pop-up Windows These are windows that ‘pop up’ or open over a browser that someone is currently viewing.
No
N/R
Streaming Audio/Video Audio or Video that plays as the ad file loads.
No
N/R

*We are currently reviewing these additional ad formats. Please contact RBA if you are interested in using ad formats that are not currently accepted.

**Not Required